MARKETING & SALES

    • CorpHI's Decision Support and Integrated Solutions practice works with clients to shape the evolution of their marketing and sales functions; improves the quality of marketing campaigns, while creating and sustaining long-term, bottom-line cost controls; builds strategies, and designs new products and services that balance escalating production costs with the rise of:
    •     - BUSINESS ANALYSIS
    •     - STRATEGIC PLANNING
    •     - PRODUCT COMMERCIALIZATION
    • CorpHI has developed a track record of creating and conveying insight which truly revolutionizes client business strategy towards target population attitudes and behavioral change opportunities; limits individual resistance and/or provides incentives and personalized/integrated information to motivate adoption of better decisions that affect individuals' own life.

Marketing & Sales Process

Part 1: Developing the
M&S Strategy		 Part 3: Generate & manage
customers
  • Competitive positioning
  • Branding
  • Pricing
  • Distribution channels
  • Sales process
  • Marketing campaigns
  • Marketing plans
  • Business development
  • Telemarketing
  • Sales management
  • Direct mail
  • Email marketing
  • Search engine marketing
  • Trade shows
  • Publicity
  • Customer retention
  • Traditional media
  • Online advertising
Part 2: Creating tools Part 4: Support tools
       and processes
  • Naming
  • Messaging
  • Corporate identity
  • Sales literature & tools
  • Websites
  • CRM
  • Customer lifetime value
  • Vendor selection
  • Return on investment
  • Graphic design & copywriting
  • Recruiting